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High Street Hero - Joe Baxter

White & Green is a family run business with Joe & George Baxter being involved in the creative film and design industry for many years. The reason for creating this product is they wanted to create a luxury product that enhanced bathroom design with shapes, styles and accents that would also be sustainable. Each roll is individually encased in their charcoal black wrapping, inspired by Scandinavian design and way of life. They hope to spark joy with their products and offer an alternative to everyday essentials. George and Joe are also both very passionate about social justice, and with every box purchased, they will donate a portion of the profits to provide clean drinking water for someone in need for one year. More info at

Unit F, 2 Leswin Place, Clapton, London, N16 7NJ

Toilet Roll